ABM Discovery Call

Let’s review how ABM can help you meet your growth objectives

A free 30-60 minute conversation with the strategicabm senior team. Tell us what you need. We'll listen, share our thoughts, and show you exactly how we can help.

Book my ABM Discovery call

What is an ABM Discovery Call?

An ABM Discovery Call is a free, private 30-60 minute conversation between your team and the senior strategicabm team. It's designed for B2B marketing leaders who've already decided they need ABM agency support - and want to get straight into the conversation about their specific situation.

There's no formal agenda and no pitch deck. You talk. We listen. Then we share our honest thinking on how we'd approach your program - drawing on 200+ ABM programs built across some of the world's most ambitious B2B organisations.

By the end of the call, you'll know exactly what working with strategicabm looks like, what your next steps are, and what a strong ABM program looks like for a business like yours.

What can you learn from an ABM Discovery call?

Our ABM Discovery calls cover:

Your GTM objectives and current ABM experience - we start where you are, not where we think you should be
How we'd approach your specific situation - tailored to your market, your accounts, and your growth goals
How your peers are succeeding - real examples from similar industries and business types, drawn from 200+ ABM programs
What 'good ABM' looks like in practice - honest benchmarks, real outcomes, and what it actually takes
Resources, timelines, and investment - so you leave with a realistic picture, not a vague roadmap
Initial options tailored to your business - the clearest view of what an engagement with strategicabm could look like

What you'll leave with:

If you're starting out Clarity on how to structure your first ABM play.

If you've launched ABM Advice to sharpen your targeting, value propostions, content, measurment, and much more.

If you are scaling ABM A fix-it roadmap to improve ROI, drive internal aligment, and much more.

A personalized ABM roadmap Wherever you are on your ABM journey, you'll receive "My personal ABM Roadmap" hto help you launch or optimize your ABM program.

Meet your hosts

Alex Embling

CEO

Alex Embling is CEO of strategicabm. With 20 years of experience building and scaling ABM programs for enterprise B2B teams, Alex works at the intersection of strategy, execution, and AI-enabled delivery. He specializes in outcome-focused ABM operating models and AI-powered workflows that help teams move faster, personalize at scale, and deliver measurable impact across the full ABM journey. Today, Alex focuses on enabling in-house teams with practical frameworks, playbooks, and AI capabilities — turning ABM from a service into a scalable internal capability.

Declan Mulkeen

CMO

Declan heads up marketing at strategicabm. After some 20 years working as a CMO in the Professional Services, SaaS and EdTech sectors, Declan is now Agency-side building the strategicabm brand and running successful Account-based Marketing strategies. Declan is also the host of the Let's talk ABM podcast.

strategicabm are an extension of our team. We’re always gaining and we’re doing really good marketing together.

Jo Robson
Marketing Director
at Acxiom

Book your ABM Discovery Call

You've made the decision. Now let's talk about what that looks like in practice.

The ABM Discovery Call is a direct conversation with the strategicabm senior team — built entirely around your situation, your goals, and your timeline.

Free. Private. No pitch.

[Please note: This is a private call for you and your team - not a public webinar.]

Check out more strategicabm workshops:

ABM Lunch & Learn Workshop

ABM Strategy workshop

ABM Readiness workshop

ABM Masterclass workshop

ABM Discovery Call FAQ

Everything you need to know about booking and running your ABM Discovery Call with strategicabm.

An ABM Discovery Call is a free 30–60 minute conversation with the strategicabm team. It's designed for B2B marketing leaders who've decided they need ABM agency support and want a direct, expert conversation about how to move forward. You share your situation; we share our honest thinking on how we can help.

All ABM Discovery Calls are hosted by strategicabm CMO Declan Mulkeen and/or CEO Alex Embling - both with 20+ years of B2B marketing and ABM experience. You'll always speak directly with senior practitioners, never a sales rep.

Yes. No cost, no obligation, no pitch deck. It's a frank conversation - and the starting point for most strategicabm agency engagements.

The ABM Discovery Call is for teams who've already decided they want ABM agency support and are ready to explore what that looks like. ABM Lunch & Learn Workshop is for teams still building the internal case for ABM - educating stakeholders and stress-testing the strategy before committing to a direction.

For most teams, the next step is an ABM Strategy Playback - a tailored presentation from the strategicabm team showing how we'd approach your specific program. In some cases, an ABM Lunch & Learn Workshop makes sense first, to bring the wider team along before moving into a formal engagement.