Webinar:
How to run an effective ABM Pilot: A Tech Marketer's guide
Wednesday 25 April 2018, 11:00am BST
Join us on Wednesday 25 April 2018, 11:00am BST
To Learn How To Plan and Run an Effective ABM Pilot For Your Organisation
Account-based marketing (ABM) is a strategic approach that combines insight-driven marketing with sales, to increase awareness, develop relationships and drive growth with specific high-value, high-propensity accounts.
In this exclusive webinar, we’ll talk you through the value of ABM for your organisation and explore the key steps required to strategise, build and implement an ABM pilot programme.
Detailing ABM pilot frameworks you can shape to suit your business and objectives, plus advice on technologies, measures of success and long-term growth tips. This webinar will help you get started with an ABM programme.
What You’ll Learn During This Free Webinar
- Why ABM, Why Now?
- Why a Pilot?
- ABM Pilot Framework & Timelines
- Pilot Technology
- Pilot Content
- Budget Considerations
- ROI & Metrics
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Tips for Success
About Your Speaker
Alex Embling, Managing Director
Strategic IC
Alex has over 20 years’ experience in ABM, inbound marketing and modern lead generation, working with some of the world’s largest B2B companies.
Register for the webinar here
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