---
title: ABM playbook | Win, grow, and retain your most important accounts
description: "Account-based Marketing (ABM) Playbook: A step-by-step guide to help you win, grow, and retain your most important accounts."
image: https://content.strategicabm.com/hubfs/Agency%20website%202021/images/general/ABM%20playbook%20-%20cover%20GIF.gif
---

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# The new ABM playbook

Build your ABM game plan with this collection of strategic plays.  No forms. No sign-up. Simply your new guide to ABM.

[Click to read strategicabm | ABM Playbook 2021 V2 - Sports theme (no company name)](https://strategicabm.turtl.co/story/abm-playbook2021-2?teaser=yes)

### ABM playbook takeaways

**ABM launch guide**  
There are many moving parts to a successful ABM launch. We share with you best practice in our 8-step approach. 

**ABM success factors**  
What does it take to succeed at ABM? We reveal the do's and the dont's to accelerate your strategy and avoid any mishaps on your ABM journey. 

**ABM account experience**  
How do you engage the accounts you are targeting, build that important trust, and create an emotional connection? We show you how in five simple steps. 

**Free ABM lunch & learn workshop**  
Review your growth objectives with our ABM experts, learn how other B2B tech brands are succeeding, and get a free ABM Strategy Roadmap. [Book your place here](https://content.strategicabm.com/abm-playbook#section-1). 

### Build a successful ABM strategy

 Bring your team. Bring your questions. Get answers and clarity. 

[![Reserve my free place  ](https://no-cache.hubspot.com/cta/default/429918/8438e7be-9136-417b-8963-059bcfa97032.png)](https://cta-redirect.hubspot.com/cta/redirect/429918/8438e7be-9136-417b-8963-059bcfa97032)

My advice is to start small. Don't get pulled in different directions. Find people that are passionate, that are strategic, so that you can work with them and deliver real success.

Elise Miller  
Head of ABM, EMEA  
ServiceNow

### Let's build your ABM strategy together

Our ABM Lunch & Learn workshop is a unique knowledge exchange opportunity for you to share your current ABM journey, hear how other B2B technology brands are succeeding, and learn best practices.

Your hosts for this interactive 60-90 minute ZOOM session are Agency CMO, [Declan Mulkeen](https://www.linkedin.com/in/declanmulkeen/), and Agency Sales Director, [Fes Askari](https://www.linkedin.com/in/fesaskari/).  

P.S. Bring your team! 

Book now

 

![logo-white](https://content.strategicabm.com/hubfs/Agency%20website%202021/images/logos/logo-white.png)

![cf-logo-h-white](https://content.strategicabm.com/hubfs/Agency%20website%202021/images/logos/cf-logo-h-white.png)

![commscope-logo_white_header (1)](https://content.strategicabm.com/hubfs/commscope-logo_white_header%20(1).png)

![RA Horiz - White](https://content.strategicabm.com/hubfs/Agency%20website%202021/images/logos/RA%20Horiz%20-%20White.png)

### Let's talk

 Looking to start your ABM journey or need help with your current program? We'd love to know more.

Here's a simple form to start the conversation

 Alternatively - grab a time here to talk

 

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