ABM Playbook

ABM Social Selling Lunch & Learn

Enable your Sales teams to build trusted relationships 
and pipeline in this unique knowledge sharing opportunity

90% of B2B decision-makers never respond to traditional sales methods such as cold outreach.

So how do you reach them?
Social Selling (also called Digital Selling) can help you build connections into your Target accounts, start conversations with key decision-makers, and position you and your company as thought leaders in your industry. With 97% of B2B buyers actively using social media to research brands before buying, a Social Selling strategy now forms an integral part of any Account-based Marketing strategy.
Bring your Sales and Marketing teams together and learn:
  • What is Social Selling
  • Social Selling and ABM
  • Activating Social Selling in your Sales organization
  • Sales and Marketing coordination
  • Social Selling success stories
With ABM Social Selling Lunch & Learn, not only is the session completely free of charge but in collaboration with our partner, Reachdesk, the lunch is on us for you and your team who attend the session.

Meet your hosts

Fes is responsible for all commercial conversations at the Agency and has an acute understanding of the B2B technology market and the challenges facing companies looking to win, grow, and retain their most important accounts. He guides ABM Lunch & Learn attendees through a series of discovery questions in order to uncover real insights about their business, market, clients, and challenges.
Declan heads up marketing at strategicabm. After some 20 years working as a CMO in the Professional Services, SaaS and EdTech sectors, Declan is now Agency-side building the strategicabm brand and running successful Account-based Marketing strategies. Declan is also the host of the Let's talk ABM podcast. 

Social Selling
lunch & learn takeaways

Your questions answered
You no doubt have lots of questions about Social Selling. We’ll use the session to answer them.

Success criteria
What makes a successful Social Selling program? We’ll give you a checklist to take away.

Social Selling ROI
We'll share examples of how to measure the impact of your Social Selling program.

Social Selling and ABM
We'll provide a roadmap for how Social Selling can form an integral part of your ABM program.

strategicabm are an extension of our team. We’re always gaining and we’re doing really good marketing together.

Jo Robson
Marketing Director
at Acxiom

Book your ABM
social selling
lunch & learn

ABM Lunch & Learn is a unique knowledge exchange opportunity for you to share your current ABM journey and learn how (and where) other companies are succeeding.

Fes Askari will be your host and guide you as we explore ABM and your growth plans.

 
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