Free ABM Workshop

ABM Lunch
& Learn workshop

Road test your ABM strategy and accelerate your growth.

Bring your Marketing and Sales teams together and let's talk ABM

Account-based Marketing as your revenue growth engine
You may be reviewing its suitability for your organization, in the early stages of ABM deployment, or well advanced with your strategy. No matter where you are on your Account-based Marketing journey, our ABM Lunch & Learn workshop is for you.
On this interactive session we'll discuss:
  • Your ABM journey
  • Choosing the right ABM program
  • Measurement and ROI
  • Best practice tactics and strategies
  • Pitfalls and misconceptions
  • Martech
  • Budget considerations

[Please note: This is an in-company workshop for you (and your team) and not a public webinar]

Meet your hosts

Alex Embling is CEO of strategicabm.  With 20 years of experience building and scaling ABM programs for enterprise B2B teams, Alex works at the intersection of strategy, execution, and AI-enabled delivery. He specializes in outcome-focused ABM operating models and AI-powered workflows that help teams move faster, personalize at scale, and deliver measurable impact across the full ABM journey. Today, Alex focuses on enabling in-house teams with practical frameworks, playbooks, and AI capabilities — turning ABM from a service into a scalable internal capability.
Declan heads up marketing at strategicabm. After some 20 years working as a CMO in the Professional Services, SaaS and EdTech sectors, Declan is now Agency-side building the strategicabm brand and running successful Account-based Marketing strategies. Declan is also the host of the Let's talk ABM podcast.

ABM lunch & learn
takeaways

Your questions answered
You no doubt have lots of questions about ABM. We’ll use the session to answer them.

Success criteria
What makes a successful ABM program? We’ll give you a checklist to take away.

ABM ROI
We'll help you understand time to ROI for each of your win, grow, and retain strategic goals. 

Personalized ABM review
You’ll receive ‘My ABM Reviewed’ to help you launch or optimize your ABM program.

strategicabm are an extension of our team. We’re always gaining and we’re doing really good marketing together.

Jo Robson
Marketing Director
at Acxiom

Book your ABM
Lunch & Learn
workshop

ABM Lunch & Learn is a unique knowledge exchange opportunity for you (and your team) to share your current Go-to-market strategy, review where you are on your ABM journey, and learn how other companies are succeeding with Account-based Marketing. 

Declan Mulkeen will be your host and guide you as we explore ABM and your growth plans.

[Please note: This is an in-company workshop for you (and your team) and not a public webinar]

Check out more strategicabm workshops:

ABM Readiness workshop

ABM Masterclass workshop

ABM Strategy workshop

 
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