A [CMO's] Guide To Planning The Perfect Inbound Marketing Campaign
Remove the guess work. Build a campaign strategy backed by data.
A Step by Step Guide to Planning an Effective Inbound Marketing Strategy
What's in this eBook?
- Why and how to map financial goals to lead gen targets when planning Inbound campaigns
- Why data-backed persona development is crucial to Inbound campaign success
- How to increase lead quality and SEO by planning campaigns around content hubs
- How to map persona-relevant content to each Buyer's Journey stage
- How to plan and structure an Inbound content calendar for success
- How to design a digital channel promotion strategy to support an Inbound marketing campaign
- What to consider to develop effective lead nurture workflow campaigns
- Best practice considerations for developing paid ad campaigns
Get a preview of what's inside this eBook
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