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In today's digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing.
To reduce sales cycles, software marketers must help rather than push prospects toward sales decisions. Addressing buyer pain with targeted content is the first step; establishing your brand as a trusted, helpful advisor.
In this guide you will learn how to map content to solve buyer pain at each stage of the buyer's journey; reducing the time it takes to close software leads.

What's in this offer?

  • Understand why traditional marketing techniques are no longer effective
  • Understand how to map content to the buyers journey and reduce the sales cycle length
  • Learn how building Buyer Personas can shorten the software sales cycle
  • Understand how Automated Lead Nurturing can be used to keep prospects interested
  • Learn why creating accurate buyer personas is key to reducing the software sales cycle
  • Discover what type of content is most effective in helping to close software leads quicker
  • Some common challenges software companies with long sales cycles face and how to resolve them
  • How to address common pushbacks from prospects

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