A [CMO's] Guide To Account-Based Marketing

How to precision target buyers interested in your services

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A Step by Step Guide to Account-Based Marketing: From Understanding The Basics, To Implementing Best Practice Campaigns

Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers.

Focusing on best-fit buyers enables marketers to maximise resources, reduce sales cycle length and improve ROI.

ABM activities integrate well with an Inbound Marketing strategy giving organisations an effective way of reaching the best opportunities for long term growth.

What's in this eBook?

What ABM is and how it helps grow businesses
Why ABM integrates well with Inbound Marketing
Key steps for implementing an effective ABM plan
Various methods that can be utilised to target specific businesses and/or individuals

How to use LinkedIn for ABM activity
Best practices to follow to maximise ABM effectiveness
Considerations for technology and tools you need for ABM campaigns
Key ABM reporting considerations

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