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[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.
While your boss is likely aware of the impact marketing teams can have on your organisation’s bottom line, around 73% of executives don’t believe that marketers are focussed enough on results to truly drive incremental customer demand.
This guide will take you through six critical marketing metrics your boss will actually want to know. It’ll show you what marketing metrics matter to execs, and reassure them in the credibility of marketing campaigns.

What's in this eBook?

  • Discover The Six Metrics You Should Be Focussing On
  • See Definitions For Each Metric & Why They're Important
  • Get Guided Examples That Explain How These Metrics Are Calculated
  • Understand Why These Metrics Matter To Your Business Financial Goals
  • Learn How To Calculate Customer Acquisition Cost
  • Learn How To Calculate Marketing % of CAC
  • Learn How To Calculate Time to Payback CAC
  • Learn How To Calculate Marketing Influenced Customer %

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