ABM Playbook

ABM Strategy Workshop

Build your winning ABM strategy

Review your growth strategy with our ABM experts

ABM Strategy Workshop
ABM is all about getting the foundations right. And that’s where our ABM Strategy Workshop can help.

We learned a lot with you during the ABM Lunch & Learn workshop. Now it’s time to build on that.
We’ll take a deep dive and explore all the key parts of your ABM strategy:
  • Align ABM strategy with your business outcomes
  • Recommend the right blend of ABM programs
  • Launch ABM with a bang with the ABM Kickstart Accelerator™ program
  • Define the most important objectives of your program
  • Outline the resources needed
  • Share what ‘good’ looks like
  • Confirm draft budget

The ABM Strategy Workshop helped us to answer many key questions we had before launching our ABM program: How to get Executive buy-in, how to ensure we align our ABM efforts with our Sales colleagues, and how to start off an ABM motion.

Rebecca Hannan
Senior Manager, Global ABM Programs | Snow Software

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Meet your hosts

Fes is responsible for all commercial conversations at the Agency and has an acute understanding of the B2B technology market and the challenges facing companies looking to win, grow, and retain their most important accounts. He will guide you and your team through the important questions and considerations you need to consider to launch a successful ABM strategy.

Josh leads the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.

ABM Strategy Workshop
outcomes

Your strategy reviewed
You’ve been developing your ABM strategy. We’ll review it and give you honest feedback.

ABM Roadmap
Let’s show you what your ABM journey can look like and the signposts along the way.

ABM team
ABM is a team sport. We’ll share how we can help form part of your winning team.

ABM next steps
You’ll receive an outline ABM proposal showing how we can help you get your ABM strategy off the ground.

Book your ABM Strategy Workshop

The ABM Strategy Workshop will help you prepare to launch your ABM program. Fes Askari will be your host and work with you to review the most important considerations.

 
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